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For those of us who are snow-obsessed and live for life in the mountains, we all know the importance of high-quality gear. Whether you're surfing through waist-deep stashes of fresh powder out west or tackling challenging terrain on the frigid east coast,...
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Join the Nordica women's team for an exciting in-person women's event, the Nordica Connect Tour. This February, come booted up to the Nordica van and get ready to connect. At the van, you'll get to know all the ladies for the...
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Fact: whether you're new to skiing or upgrading for the first time, sifting through the myriad of options on the market can be daunting. The good news is, you have experts to help. Technology progresses with each season, but the...
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GUESS WHAT'S BACK? BACK AGAIN? Demo Days are back, tell a friend! We don't care how you spend your day on snow so long as you do it with gear that keeps you coming back for more. In the market for...
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INTRODUCING OUR NEWEST ATHLETE Zoe Kalapos. For the born and raised Michigander, snow sports have always been second nature. After purchasing her first snowboard from our shop at The Highlands at Harbor Springs in 1998, Zoe’s father introduced her to...
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